Pulse Crafting: Understanding Structure and Strategy
Before you embark on this journey, let's delve into the key components that lay the foundation for your Pulse.
Research Objective (mandatory): Your Research Objective is the guiding star of your Pulse. It serves multiple purposes:
- Question creation: It helps us generate questions tailored to your objective, whether it's for an AI Pulse or a manual one.
- Language determination: Your objective helps to determine the language your Pulse should be written in, ensuring seamless communication. See more about language and translation here
- Analysis backbone: Once your Pulse concludes, the objective plays a pivotal role in providing insightful analysis based on the collected data.
Title (mandatory): Now, let your imagination run wild! Your title sets the tone for your Pulse, but remember, avoid leading titles that might influence your audience before the Pulse begins. Whether it's quirky, generic, or straight to the point, the creativity is all yours. Remember the Pulse title is important as it draws respondents in as they are browsing their Pulse list.
Introduction (optional): Give your participants a warm welcome or a sneak peek into what the Pulse is all about. Sharing a brief overview or a friendly greeting can enhance engagement and make respondents feel valued. After all, knowing how their opinions shape the world around them is empowering!
Questions (mandatory): For respondents, a Pulse always consists of three questions, each on a different screen. However, for you, the Pulse creation process offers more flexibility. Using branching you can include up to seven questions. You can find out more about question types later in our guide.
End Message (optional): Wrap up your Pulse experience with a thoughtful closing message. Whether it's a simple 'thank you!' for their participation or a teaser about future Pulses, leaving respondents with a positive impression enhances their overall experience. If you plan on retargeting participants, hint at exciting opportunities on the horizon to keep them engaged.