Your research objective is the backbone of your Pulse journey, defining your goals and questions. Here's a rundown of its practical importance:
- Allows question creation
- The AI reviews the objective to create questions for the Pulse so the more on-point you are with your goal, the more aligned the questions will be to it.
- Fuel for AI Analysis
- Once the Pulse has closed the research objective combined with the answers powers AI analysis, reducing manual work.
- Passport to Global Pulsing
- A well-defined research objective is essential for translations, the language of the objective is used to determine whether the Pulse needs to be translated into the destination language or whether you are already writing in that language. It also ensures the results are presented back in the language you originally wrote in, regardless of the destination language.
- Key to Deeper Exploration
- The research objective ensures follow-up questions align with your goals for efficient analysis.
Crafting a Good Research Objective:
Clarity is Key
Be clear, like a headline, in stating your goals.
Example: Exploring Christmas spending? "Identify items consumers cut down on to save money."
Specific is Superior
Embrace specificity for better Pulse quality.
Example: Curious about coffee preferences? "Determine consumers' preferred coffee shop drink