Targeting strategies and essential tips for effective audience engagement
Tailor your Pulse to reach your desired audience by leveraging up to six demographic filters per Pulse. These filters could include age, gender, household income, commute, pets, and location. Choose to target specific values within each demographic or apply the entire demographic to segment your data post-Pulse completion. Additionally, you can toggle between markets to optimize your reach.
Tip: Ensure you select your demographics before launching your Pulse, as you cannot add them afterwards. If the demographic you require isn't available, contact our support team, or screen for it with a Pulse, and then place your respondents into their own Custom Channel. (Note: Custom Channels is a feature exclusively available on annual plans to the UK and US standard audience)