You can add up to 6 demographic filters per Pulse. For example, 6 demographic filters on one Pulse would be age, gender, household income, commute, pets, and location. You can either target by individual values within the demographic, or apply the entire demographic to segment your data.
There are 65+ demographic filters (from socio-economic to lifestyle habits) and 20+ consumer channels (related to interests & attitudes) to pick from.
Gender and age are preselected, but you can unselect these if you wish by unticking the filter box. Once all relevant filters are applied, make sure to click “Save” so the filters are added to your Pulse (they cannot be edited once the Pulse is launched or added retrospectively once a Pulse is closed.)