Engage respondents with thought-provoking queries
Encourage meaningful responses by framing open-ended questions that prompt users to provide insightful answers. For instance, you can ask, "What adjectives come to mind when I mention [brand name]?" or "In what situation would you choose [shopping online] vs [in person]?"
Additionally, informing respondents about the purpose of their opinions can enhance engagement. For example, "We’re using this to come up with a new name for our soft drink. Your opinion matters!"